Designing a razor for females, where the focus was to rebrand, redesign and finally repackage the product, giving it a new outlook. The research phase included both secondary organizational research, where different existing products and their market competitors were studied, and primary research, which included user surveys to understand their pain points. To maintain the same name that the user is familiar with; Femina, the visual tone of the brand reflects the mood board. The design process involved stages like; form exploration, rapid prototyping, digital sketching, and 3D explorations. The final prototype was shortlisted based upon the best ergonomics while the final design was chosen to fit the branding best.